| Cindy Crawford, Olsen twins add style and fashion to? furniture brands |
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"America appears constantly fascinated by the famous, often without regard to their talent or ability. A celebrity identity gives consumers some comfort and reinforcement that someone else has chosen the item, too." The other quotation: "I can't put my name on something I don't love," Donald Trump said. The key is mixing the identity and the appeal of the celebrity with the affordability and attractiveness of the product. Leia mais em: |
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